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The promotion plan for bicycle riding to specific areas

Absrtact
“The promotion project for bicycle riding to specific areas” has been implemented by the Bureau of Environmental Protection Tainan County to incorporating with promoting the sightseeing business of Tainan County. Two promotion centers had been set up in famous sightseeing spots, Kuan-tien and Chi-Ku, and some promotion activities also had been held during local industrial/cultural festivals. The project not only provided necessary information but also free lease bicycles, which were convenient and environmental friendly, to tourists. The noise pollution was also reduced in Kuan-Tien and Chi-Ku areas on weekends because the tourists adopted bicycles as alternative transportation tools. The main goals of the project are: establish two “Bicycle Promotion Centers” and offer the bicycles, double-bank bicycles and electric bicycles for test-riding service; held various promotion activities; print promotion materials and publicize them; drive a loudspeaker van to demonstrate the whole idea and to make public understand and involve this project. In addition, the outcomes of questionnaire for people who participated in the promotion activities will help the Bureau of Environmental Protection Tainan County improve the implementation for the follow-up project. After more than six month’s execution in this year (2004), the achievements of this project include: 1. Two bicycle promotion centers were established. 2. More than 1,100 people test-rode the bicycles. 3. Six-promotion activities and other demonstration activities were hold. 4. Six posters, fifty flags, eight marquee and three thousand pamphlets designed and manufactured for the promotion activities were printed and used. 5. 1,105 satisfaction questionnaires of test riding had been accomplished and the analyses of survey data were studied and discussed and will help the Bureau improve the implementation of the follow-up project. 6. The air pollutant emissions caused by mobile sources can be reduced if people adopt bicycles as alternative transportation
Keyword
bicycle,Chi-Ku,Kuan-Tien
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